Market Analysis

Gain a competitive edge with our Market Analysis Training, designed to equip you with the tools and techniques to understand market trends, customer needs, and industry landscapes.

4.8+

12,500+ Enrolled

Conduct marketing research

Interpret the findings, understand consumer behavior

Develop effective marketing strategies

Learn new concepts from industry experts

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Close Monitoring on SWOT

Assess strengths, weaknesses, opportunities, and threats to understand your position in the market.

Tips on Competitive Analysis

Realtime examples on competitors’ strategies, strengths, weaknesses, and market share to identify opportunities for differentiation

Feedbacks

Our experts will closely monitor your progress and provide essential feedback on your market strategy approach.

Cutting-Edge Curriculum

Learn with the latest industry-vetted curriculum

Course Outline:

Introduction to Marketing Research, Defining Research Problem, Developing, Research Approach, Research Design, Qualitative Research.
Qualitative Research, Projective Technique, Case Study, Descriptive Research, Design, Primary & Secondary Data, Research Error, Measurement & Scaling.
Scale Development, Questionnaire & Form Design, Causal Research, Experimental Design & Sampling.
Scale Development, Questionnaire & Form Design, Causal Research, Experimental Design & Sampling.
Hypothesis Testing, Cross Tabulation, Correlation & Regression, Factor Analysis.
Factor Analysis, SEM & CFA, Cluster Analysis.
Cluster Analysis, Discriminant Analysis, Researching Rural Market, International Marketing Research.
Ethics, Report Preparation, Multi-Dimensional Scaling, Conjoint Analysis.

Recommended for :

Marketing managers, executives, and professionals seeking to enhance their market research skills for strategic decision-making.
Individuals running their businesses who want to understand their target markets better.
Those studying marketing, business, or related fields who wish to gain practical insights into market research.
Professionals responsible for developing and launching products who want to refine their market research abilities.
Individuals are interested in pursuing a career in marketing and wanting to build a strong foundation in market research methodologies and strategies.

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Master the tools for success through expert coaching and cutting-edge strategies. Join us to elevate your career and drive real business results.

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